An intermix of the past and the present is the inspiration behind this and many other collections by creative director Amy Powney. Growing up on a farm, in the middle of nowhere, with no electricity and no running water makes a huge impact on her collections and current lifestyle which is very different from before. It gives the pieces soul. We can see this in her pre-fall presentation that was influenced by an vintage photograph of her father.
Although the picture was taken in the early 1980’s, it resonated a strong 70’s influence. Papa Powney stood shirtless in a field a florescent flowers wearing distressed jeans and leather biker boots. Hence, denim was a key component of the collection highlighting playful jumpsuits with raw frayed edges and a halter style neck.
Dainty floral prints captured the ladylike mantra in which Powney finds to be an important aspect to the brand. Pretty prints and retro fabrics against relaxed silhouettes makes this collection appealing to strong women who appreciate a modern yet feminine touch without having to be too trussed up to pop culture.